Overview
Aladdins, based in Birmingham, operates in the UK takeaway and restaurant space, offering a wide range of food options for different tastes and age group. Whether one customer wants one thing, another wants something completely different, or a little kid wants their own favourite, Aladdins has something for everyone.
Led by Tan, the business focuses on variety, convenience and customer satisfaction. One of its standout favourites is the Alladin Special, a secret sauce that adds a unique touch to the restaurant’s food. While Tan keeps the recipe under wraps, customers are encouraged to try it for themselves.
To support its busy operation, Aladdins uses several Foodhub technologies, including the driver’s app, dispatch screen, EPOS system and card machine integration. Together, these tools help the team manage orders, payments and deliveries more smoothly.
The Problem
Aladdins serves a broad customer base with varied food preferences, which means the team needs to manage different orders quickly and accurately. With customers choosing different items and delivery orders moving through the system, keeping everything organised can become challenging during busy service periods.
For takeaway and delivery businesses, the pressure does not stop once an order is placed. Staff need to process the order, take payment, assign it to a driver and keep the customer updated. If these steps are handled manually or across disconnected systems, it can slow down the workflow and create extra pressure for the team.
Aladdins needed a system that could connect key parts of the operation, from the EPOS and card machine to dispatch and driver communication, so orders could move from the counter to the customer’s door with less friction.
Outcomes
Foodhub’s technology has helped Aladdins create a smoother and faster order-to-delivery workflow.
The system helps the team:
- Manage orders through the EPOS system
- Process card payments through connected integration
- Send orders to drivers quickly
- Use the dispatch screen to support delivery management
- Help drivers contact customers at the right time
- Reduce manual work for staff
- Make day-to-day operations easier for the team
By connecting the EPOS system, card machine, dispatch screen and driver’s app, Foodhub helps Aladdins keep orders moving efficiently from the restaurant to the customer.
As Tan summed it up: “Sending the orders to the drivers is absolutely straight quick. They just click one button, it goes straight to the driver, and he actually calls the customer when the driver is right outside.”