Overview
Cakes Bakes and Shakes, based in the UK, is a dessert-led business known for its rich shakes, creative bakes and constantly evolving menu that appeals to customers of all ages. Operating in a busy treats sector, the shop has built its reputation on high-quality handmade products and frequent menu updates. Azeem plays a key role in overseeing daily operations, managing menu changes, stock adjustments, pricing updates and customer service. With new items and spontaneous deals introduced regularly, the business relies on Foodhub’s technology to support real-time updates and maintain accuracy while keeping service smooth and responsive.
The Challenge
Before adopting Foodhub’s My Takeaway App, the team at Cakes Bakes and Shakes found themselves held back by the limitations of desktop-only management. Any time they needed to add a promotion, remove a sold-out item, or fix a menu issue, they had to wait until a computer was available. For a business that changes its offerings frequently, this caused multiple issues. The main challenge was the lack of immediate control. Menu updates were slowed down by the need to physically access a computer, resulting in: Out-of-date items staying live longer than they should; Delays in applying discounts or promotional pricing; Longer response times when customers reported issues; Bottlenecks during busy periods when staff couldn’t step away; A menu that didn’t always reflect real-time availability. These delays created operational friction and occasionally led to customer confusion. With a fast-moving dessert business, Azeem needed a way to manage updates quickly and efficiently. This highlighted the need for a mobile solution that could keep up with the pace of the business.
The Impact
Once the My Takeaway App was integrated into their workflow, Cakes Bakes and Shakes gained immediate operational flexibility. Menu edits, stock updates and promotional changes could be made in real time, even during service, with issues resolved within minutes. The shift away from desktop-only management gave Azeem full mobility and tighter control over digital operations, improving accuracy, responsiveness and overall customer satisfaction. By adopting Foodhub’s My Takeaway App, the business achieved the flexibility needed to support its dynamic trading style while ensuring customers always saw the most up-to-date menu.
Execution Steps
Configuring the app to reflect the shop’s active menu, regular promotions, and frequently changing items
Establishing full access to Menu editing, Price adjustments, Discount creation, Stock-related updates, and Live customer-facing changes
Syncing system with ordering and EPOS setup for instant updates across all platforms