5 Must-have Features for a Successful Online Ordering Platform in the UK

When it comes to running a successful restaurant in today’s digital world, having a solid online ordering system is no longer just an option—it’s essential. Whether you're a small cafe, a bustling takeaway, or a fine dining establishment, an online ordering system for restaurants can help boost your business's growth. So, what makes an online ordering system for restaurants truly effective? In this blog, we’re diving into the five essential features that every online ordering system should have to ensure your restaurant thrives. 

1. User-friendly interface

Let’s start with the basics. If your customers struggle to place an order because your website is clunky or confusing, they’ll simply give up and go elsewhere. That’s why it’s essential to have a restaurant ordering system that’s easy to navigate. Think about it—would you stick around on a website that’s hard to navigate? Probably not.

An effective online ordering system for takeaways or restaurants should be simple and user-friendly. Your customers should be able to find what they want, customise their orders, and check out in just a few clicks. No one wants to waste time figuring out how to place an order, especially when they’re hungry. The smoother the experience, the more likely they are to order from you again.

2. Mobile compatibility

In 2024, a large chunk of your customers are ordering food from their smartphones. This means your online ordering system needs to be optimised for mobile use. A mobile-compatible restaurant ordering system isn’t just a nice-to-have—it’s a necessity. If your system doesn’t work well on mobile, you’re missing out on a huge chunk of potential orders.

Ensure your online ordering for restaurants works seamlessly on all devices, whether it’s a smartphone, tablet, or desktop. The layout should adjust automatically to fit different screen sizes, and the functionality should remain consistent across all devices. This way, your customers can order their favourite meals with ease, no matter where they are. what they are using. 

3. Integrated payment options

When it comes to online ordering, convenience reigns supreme. Your customers want to pay in the way that’s most convenient for them. An effective online ordering system for restaurants should offer multiple payment options, all integrated into the system.

But it’s not just about offering options—security is just as important. Your customers must feel confident that their payment information is secure. Make sure your restaurant ordering system uses secure payment gateways to protect sensitive information. The safer and more versatile your payment options are, the higher the chances that customers will finalise their orders.

4. Customisation and special requests

One of the beauties of dining out is being able to customise your meal to your liking. Whether it’s adding extra cheese, requesting no onions, or asking for a gluten-free option alternative, customers appreciate being able to tailor their meals to their preferences. Your online ordering system should allow for this kind of customisation.

A great online ordering system for takeaways and restaurants will have easy-to-use customisation options that let customers make special requests. This feature not only enhances the customer experience but also reduces the chances of errors in the kitchen. The more personalised the service, the more satisfied your customers will be.

5. Real-time updates and order tracking

We’ve all been there—waiting for what feels like an eternity for our food to arrive, wondering where on earth it could be. This is where live updates and order tracking play a crucial role. Your online ordering system for restaurants should provide customers with updates on their order status, from the moment they place the order to when it’s on its way to them.

Order tracking not only improves the customer experience but also reduces the number of phone calls asking about the status of an order. Customers appreciate knowing exactly when their food will arrive, and it gives them peace of mind that their order is being taken care of.

Bonus tip: Customer data and insights  

While the above five features are essential, there’s another aspect that’s incredibly valuable for restaurant owners—customer data. A good online ordering system will provide you with insights into customer behaviour, order history, and preferences. This data is gold when it comes to marketing and personalising your service.

By analysing this data, you can create targeted promotions, offer personalised discounts, and improve your menu based on what your customers love. An online ordering system that helps you understand your customers better is an investment in your restaurant’s future.

Why Foodhub for Business?  

At Foodhub for Business, we understand what it takes to create a successful online ordering for restaurants. We build online ordering systems with these essential features in mind, ensuring that your customers have a seamless, enjoyable experience every time they order. We don’t just provide you with an online ordering system; we provide you with a solution that’s tailored to the needs of your restaurant.

With Foodhub for Business, you’ll benefit from a user-friendly interface, mobile compatibility, integrated payment options, customisation features, and real-time updates—all designed to help your restaurant thrive.

Looking to elevate your restaurant to new heights? Discover how Foodhub for Business can help you succeed with our online ordering system for restaurants. Visit Foodhub for Business to learn more and get started today.

Your restaurant’s success is just a click away!