Creative Marketing Ideas for Takeaways to Try in 2025
In a world where takeaway trends change quicker than you can say "extra fries, please," standing out as a takeaway or quick-service restaurant is no easy feat. With 2025 just around the corner, takeaway brands are embracing innovation, tech, and bold creativity to attract attention and drive sales. Whether you're running a Kebab House burger joint, a dessert bar parlour, or a local chippy, there are countless takeaway ideas to spice up your marketing game this year.
In this blog, we explore innovative marketing campaign ideas for takeaway businesses in 2025, and how Foodhub can support your journey with its suite of digital marketing services, app and website solutions, and marketplace listings.
1. Make Your Menu the Main Character
Your food should always be the star of the show. But in 2025, it’s not just about having a great burger or pizza — it’s about how you present it.
Create short-form video content: Use platforms like Instagram Reels or TikTok to showcase how your dishes are made, with a bit of humour or drama thrown in.
Behind-the-scenes stories: Take your followers into the kitchen to meet the chef or show what makes your ingredients top quality.
User-generated content: Encourage customers to post their meals online using a custom hashtag and reward them with discounts.
If you're brainstorming new takeaway menu ideas, try experimenting with seasonal flavours or playful names that tie into trending pop culture themes.
Foodhub tip: Our digital marketing services for takeaways can help you plan and manage social media campaigns, supporting the creation of content and customer engagement ideas tailored for local takeaways.
2. Go Local, Stay Relevant
Community-focused marketing is making a big comeback in 2025. Consumers are craving connections and supporting local businesses more than ever.
Sponsor local events or school sports days and hand out branded coupons or discount flyers.
Celebrate local flavours: Feature limited-time-only dishes that highlight regional favourites or customer-inspired recipes.
Run community challenges: Whether it’s a burger-naming contest or a “design your own pizza” campaign, interactive content makes your brand memorable.
Foodhub tip: When you're listed on the Foodhub marketplace, your takeaway becomes instantly visible to thousands of hungry locals searching for “food near me.”
3. Personalised Promotions for Loyal Customers
With the rise of data-driven marketing, personalised offers and messages are a must in 2025. People want to feel like you know what they love, and reward them for it.
Loyal customers: Target frequent buyers with exclusive combo deals or surprise freebies.
Milestone rewards: Celebrate a customer’s 10th order or birthday with a personalised push notification.
Gamified loyalty programmes: Think digital scratch cards, spinning wheels, or reward trackers within your app.
A strong takeaway marketing strategy today means balancing automation with a human touch. Make every interaction feel special.
Pro Tip: Tips to Create a Successful Loyalty Program in 2025
Foodhub tip: Our platform allows for tailored push, in-app, and email marketing campaigns based on user behaviour. We help you craft strategies for new, loyal, and even lapsed customers.
4. Launch Limited-Time Collabs
Takeaway marketing is all about excitement, and nothing builds hype like a time-sensitive campaign. Collaborations work particularly well for creating buzz.
Partner with local influencers to launch an exclusive “influencer’s pick” meal.
Cross-promote with nearby businesses: Offer a “meal and a movie” bundle with the local cinema.
Themed campaigns: Think Valentine’s Day heart-shaped pizzas, K-pop inspired meal boxes, or summer slushie specials.
Foodhub tip: With your own branded website and app powered by Foodhub, you can update banners, menus, and promo codes in real time to support timely offers and cross-promotions.
5. Embrace Quirky Seasonal Campaigns
Give your audience something to talk about with offbeat seasonal campaigns. Think beyond Christmas and Valentine’s Day — get creative!
National days: Celebrate National French Fry Day, World Burger Day or even National Milkshake Week with tailored offers.
“Make it a movie night” bundles: Pair your top menu items with popcorn or snacks for Friday night promos.
Lucky draw deliveries: Every order placed during a promo period gets a scratch card or QR code for a mystery prize.
Foodhub tip: We help you set up these campaigns across your platforms, making it seamless for customers to order directly from your app or website.
6. Make Your Tech Work Harder
In 2025, it’s not enough to simply be online. Your digital tools need to actively boost engagement and streamline the customer journey.
Upgrade your ordering experience: Ensure your checkout process is simple, mobile-friendly, and doesn’t require forced sign-ups.
Add QR code menus in-store that link to your online ordering platform.
Use app-based notifications to send real-time offers and flash sales.
Foodhub tip: We offer complete white-label takeaway app and website development, meaning your customers can order directly from your branded platform without relying on third-party aggregators. Plus, we provide ongoing tech support and upgrades.
7. Focus on Visuals That Pop
Your brand visuals are more important than ever in 2025. With attention spans getting shorter, every image, video, and banner has to stop the scroll.
Mouth-watering food photography: Invest in good lighting and plating — or hire a freelance photographer for a day.
Bright, bold colours: Especially for fast food, takeaways, colours like red, yellow, and orange trigger appetite and action.
Story-style banners and pop-ups: Use these within your app or website to highlight time-sensitive deals.
Foodhub tip: Our design and content team can help craft conversion-focused creatives for your digital campaigns. We also support banner integrations and promotional updates on your takeaway profile on the Foodhub app and marketplace.
8. Run Fun, Engaging Competitions
Nothing drives participation quite like the chance to win something, especially food. Competitions are an easy way to boost your visibility, gather user-generated content, and increase social media followers.
Best food photo contest: Ask customers to post their meal online and tag your brand.
Trivia quizzes or emoji games: Simple, brand-relevant games that can be played on Instagram Stories or within your app.
Referral challenges: Reward customers who refer friends with discount codes or freebies.
Foodhub tip: We can support email and in-app gamification and help manage your CRM to track entries, redemptions, and customer engagement.
Let 2025 Be Your Most Flavourful Year Yet
From gamified loyalty schemes to quirky collaborations, the takeaway scene in 2025 is full of opportunities to try something fresh, fun, and effective. The key is to keep experimenting, stay authentic, and always keep your customer at the heart of your campaigns.
Whether you're brainstorming takeaway ideas, trying new menu items, or refining your marketing strategy, there’s always room to innovate.
With Foodhub’s takeaway marketing services, you’ll never have to go it alone. Whether you want to create a stunning takeaway app, get listed on a popular local marketplace, or launch smart retention campaigns, we’re here to help you grow. Ready to get started? Let’s cook up something great together!
