Black Friday 2025 Strategies for Restaurants: How to Drive More Orders
CM
Cain Maynard
Oct 24, 2025
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Oct 24, 2025
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When you think of Black Friday, you probably picture people camping outside shops at midnight, elbowing each other for discounted TVs, or frantically filling up their online baskets. But here’s the thing most restaurants, pubs, and takeaways miss: shoppers need to eat too.
Hungry bargain hunters are everywhere, in shopping centres, scrolling online from the sofa, or dragging themselves home after a day of deals. And that’s where you can swoop in.
Restaurants often overlook Black Friday because it feels like a “retail event,” but it’s actually one of the best chances to pull in extra orders. People are primed to spend, they’re tired, and they’re more likely to grab food on impulse. With the right Black Friday restaurant deals and smart Black Friday marketing, you can turn the hype into one of your busiest sales days of the year.
Black Friday isn’t a normal Friday. Some people are out at the crack of dawn, others are running around retail parks at lunchtime, and plenty are glued to their phones late at night hunting for bargains. That means one all-day offer isn’t enough.
Breakfast deals for the early birds, speedy lunch specials for shoppers on the go, and hearty evening bundles for sofa scrollers will make sure you don’t miss out.
Timing your Black Friday deals for restaurants around shopper habits means you’ll grab orders all day long, not just at the usual mealtimes.
Retailers plaster “Black Friday” over everything, and people fall for it every time. Why shouldn’t restaurants do the same? A few themed Black Friday restaurant deals can make your menu look just as exciting as a discounted TV. Think along the lines of a “Midnight Feast Box,” “Shoppers’ Fuel Burger,” or even a cheeky “Black Bun Special.”
The best part? You don’t have to cut prices in half to sell more. Simply adding a Black Friday twist makes it feel exclusive. Customers are already in bargain-hunting mode, and a clever bit of Black Friday marketing can push them to order on impulse.
Here’s a smart one: don’t just focus on Black Friday itself. Use it to build momentum for the festive season ahead. Offer vouchers redeemable in December or bundle Black Friday specials with early Christmas deals. It’s a win-win: you make the most of the day while setting your restaurant up for a busy holiday period that keeps the tills ringing well after the sales end.
Gift cards can be your secret weapon. People love them because they’re quick, easy, and make a decent last-minute gift. For you, they mean money in the till before the food’s even cooked. Add a Black Friday spin, like “Buy £40, get £50 value,” and you’ve got one of the easiest Black Friday restaurant deals going.
And since most people spend more than the card’s value when they redeem it, you make even more later. That’s clever Black Friday marketing at work, pulling in cash now and sales later.
Black Friday is a retail-heavy day, so why not piggyback on the shops’ footfall? Partner with local businesses to run cross-promotions. For example, offer “Show your shopping receipt, get 10% off dinner,” or bundle your menu with a local cinema’s Black Friday screenings.
By tying into retail events, you’re not waiting for people to find you; you’re putting your Black Friday restaurant deals right in front of hungry shoppers who are already out spending.
One thing Black Friday shoppers hate? Queues. Whether it’s in a shop or at a restaurant, nobody wants to waste time standing around. That’s where pre-orders and click-and-collect specials come in.
Imagine this: a family pre-booked a “Black Friday Family Feast” in the morning and collects it in the evening, skipping the wait. Or mates reserve a pizza-and-drinks bundle while scrolling sales online. For you, it means guaranteed sales before the chaos even starts. That’s Black Friday marketing done right, hassle-free, and high-return.
Instead of guessing, check your own numbers. Which dishes were popular last November? Which bundles sold best? Base your Black Friday deals on proven winners.
A smart restaurant POS system with detailed reporting makes this easy, giving you real insights into what’s selling and when. It keeps your margins safe and ensures you’re pushing offers that customers already love.
On Black Friday, everyone’s shouting, and if you want to stand out, you’ve got to make noise too. Use bold graphics on social posts, short emails like “Your Black Friday Feast is Here,” and cheeky lines on posters near local shops: “Skip the queues, grab a takeaway instead.”
Good, about being the most relevant. Local hooks will make shoppers feel like your deals were made for them.
Black Friday isn’t just for gadgets and fashion, it’s a huge opportunity for restaurants, pubs, and takeaways too. With smart offers, vouchers, and well-timed deals, you can turn deal-hunters into loyal customers.
But your Black Friday success depends on the systems behind you. Make sure your POS system isn’t your downfall.
Partner with Foodhub and start your free trial today; we’ll help you set up seamless Black Friday deals, boost orders, and stay ahead this festive season.