Halloween 2025 Marketing Ideas for Restaurants: From Social Media to In-Store Magic
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Sarah Cardenas
Oct 23, 2025
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2025-10-24T00:00:00.000Z
2025-10-24T00:00:00.000Z
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2025-10-23T00:00:00.000Z
Halloween isn’t just about sweets and spooky costumes; it’s also one of the best times of year for restaurants and takeaways to pull in extra customers.
In the UK, around a third of 25–34-year-olds and a quarter of 18–24-year-olds joined Halloween festivities last year, making younger diners the perfect crowd for themed menus, parties, and social-driven promotions.
Whether you’re running a cosy high-street takeaway or a full-service restaurant, these Halloween marketing ideas will help you turn an ordinary autumn evening into a night of fun and a boost for your bottom line.
So, grab your broomstick (or your Foodhub dashboard) and let’s explore some Halloween marketing tips for your restaurant that are as practical as they are spooky.
Nothing sets the tone quite like a restaurant that looks ready for a night of playful scares. Start with the classics: pumpkins, cobwebs, skeletons, and eerie Halloween lighting. For a stylish touch, lean more into the gothic theme with the black roses, antique candelabras, dark velvet drapes, and moody candlelights, giving it a haunted house vibe.
Add interactive touches:
(No bones about it, missing Halloween decor is scarier than a double-booked Friday night!)
Halloween is the perfect excuse to get creative with your menu. Limited-time dishes such as a “Witch’s Brew” cocktail, a “Boo Burger”, or jack-o’-lantern cookies will grab attention and tempt taste buds. Introduce autumnal flavours like spiced pumpkin, cinnamon, and caramel.
Want to dial up the drama? Add a goth-inspired menu twist:
These Halloween Marketing Ideas for your menu can translate directly into higher profits.
Pro Tip: Top 10 Halloween Menu Ideas for Restaurants in 2025
Create memorable moments that keep people talking long after the last pumpkin is carved:
Social media is your online stage; use it creatively to grab attention.
Remember, investing in social content and running Halloween marketing ideas like hashtag contests can lead to measurable gains in engagement and footfall.
Your online ordering website or branded restaurant website can carry the Halloween spirit too.
These Halloween tips for your restaurant ensure that even your delivery customers feel part of the fun.
Halloween is better when the whole neighbourhood joins in.
Encourage customers to keep coming back long after the pumpkins fade:
Blend spooky fun with digital innovation:
A well-timed email can be as powerful as a pumpkin lantern on a dark night:
These digital Halloween marketing ideas work best when combined with engaging content, and those 68% of diners check social feeds before visiting proves that your online presence drives real-world sales.
Halloween is one of the easiest seasons to market because it thrives on imagination. Start planning early, lean into gothic elegance as well as playful spookiness, and don’t be afraid to get a little dramatic.
With Foodhub for Business, you can:
(Because missing Halloween is scarier than a double-booked Friday night.)
Whether you’re leaning into classic spooky fun or full gothic glamour, these Halloween marketing ideas and tips for your restaurant will help you make 2025’s celebration your most profitable yet.
With the right mix of in-store magic, social buzz, and digital tools, your restaurant can turn Halloween into the highlight of your autumn calendar.
Foodhub for business is here to help you make it happen. Book a free demo and start your free trial today!