Social Media Marketing for Restaurants: Guide to Boosting Your Online Presence
Foodhub for Business
August 5, 2025
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If you consider social media to be for selfie-taking and Gen Z, then, surely, you are leaving money on the table. Here's why:
Big names are already doing it. But clever small independents are going viral on Reels and building real communities. That's where social media marketing for restaurants comes in; sharing, promotion, and development of relationships are all desirable outcomes.
In short: if you’re not online, you’re off-menu.
Platform | Best For | Tips & Tricks |
Food photography, Reels, Story updates | Use high-quality visuals, trending audio, geo-tags, and Story polls. Don’t forget hashtags. | |
Engaging local community | Post about events, run promos, and share reviews. Facebook Groups = local goldmine. | |
TikTok | Fun, behind-the-scenes, going viral | Show food prep, chef dances, raw-to-plate transformations. Authentic = better. |
Google Business | Visibility & SEO (not quite social, still vital) | Keep hours/menu/photos updated. Respond to reviews. Post updates like you would on Facebook. |
YouTube Shorts | Recipes, fast tips, team intros | Keep it under 60 secs, go vertical. Think: quick, relatable, tasty. |
WhatsApp Business | Loyalty offers, 1-on-1 communication | Send exclusive deals or updates. Great for regulars and customer service replies. |
Hot tip: Got a deal running on Foodhub? Blast it across Reels, Shorts, and WhatsApp. Let it simmer everywhere.
The pre-#Foodie-Friday checklist:
Consider the profile as your digital window-shop. Would you traipse inside a land half-open?
Running out of ideas faster than chips on a Friday night? Here’s your cheat sheet:
Match your Foodhub deals with your posts: "20% off today? Tell the world before dinner!"
Posting whenever the mood strikes? That’s like frying fish without oil. Messy and pointless.
Instead:
Weekly themes:
Tools to make life easier:
Use free tools like Canva, Meta Business Suite, or Later to plan and schedule posts. Plan your Foodhub deals in advance and match them with social content for better reach. Use national food holidays for inspo: National Fish & Chips Day? Sorted.
Here’s a secret: The algorithm loves conversations.
Social Media Management for Restaurants is a two-way street. Don’t ghost your guests.
You don’t need a corporate-sized wallet to run a decent campaign.
Spend £20. Watch who clicks. Repeat what works. Social media advertising for restaurants doesn’t have to be complicated. Just be clear, snappy, and scroll-stopping.
Don’t roll your eyes — we’re not talking £10k-per-post celebrities here.
“Tag us with your Foodhub order & win a £20 voucher!”
Add this to your bio:
“Tag us in your takeaway snaps for a chance to be featured!”
Bad review? Breathe. Don't rage-type.
Try this:
You don’t need a PhD in analytics — just keep an eye on:
Track once a week. Adjust. Repeat.
Here’s where Foodhub earns its plate:
You bring the sizzle. We bring the system.
Names may be changed, but the impact is real. Your restaurant could be next.
Consistency + creativity beats “viral” every time.
Tool | What It’s Great For |
Canva | Whip up branded Stories, menus, and promos without needing a design degree |
Later | Schedule your posts like a proper grown-up, not someone scrambling at 8PM |
CapCut | Edit TikTok-style videos with trending sounds and snappy captions |
InShot | Quick and tidy food video edits – perfect for Reels and Shorts |
Meta Suite | Your all-in-one control panel for Facebook and Instagram posts, DMs, and stats |
Linktree | Share one smart link in your bio that leads to your Foodhub page, socials, and more |
Let’s wrap this up like a Sunday roast in foil.
Social media isn’t magic, it’s muscle. A bit of effort, a dollop of planning, and the right tools (like Foodhub) can turn likes into loyal customers.
Post a snap of your signature dish today. Add your Foodhub ordering link. Tell your story. That’s not just a post. That’s the first bite of something bigger.
Ready to stop relying on luck and start building loyalty?
Partner with Foodhub & get your own branded website, app, and direct ordering system with fair pricing policy. Promote your menu, push offers, and turn your social feed into a money-maker, all while keeping your brand front and centre.
Book a free demo and get started with Foodhub now
Because clicks should lead to customers, and customers should come back hungry for more.